ATG acquires Freightliner franchise & dealerships

Shrewsbury, MA (Nov. 4, 2020)Advantage Truck Group (ATG), the largest Daimler Trucks North America dealer network in New England, announces it has completed the acquisition of the Freightliner Trucks franchise of Freightliner of New Hampshire and its full-service dealerships in Lebanon and Londonderry.

The Lebanon operation will continue in place on Heater Road, Lebanon, and the Londonderry operation has been moved to 222 Frontage Road, Manchester.

This acquisition allows ATG and its partner, McDevitt Trucks Inc., to provide fully authorized service to Freightliner and Western Star owners throughout the entire state of New Hampshire from its four strategic locations in Manchester, Lancaster, Seabrook, and Lebanon. This consolidation brings customers over seventy-five years of business experience within the heavy-duty truck market.

“We are excited to add two, dedicated Freightliner service locations in New Hampshire as part of our ongoing commitment to provide exceptional support for our customers,” said Kevin Holmes, President and CEO of ATG. “We welcome Freightliner of New Hampshire employees to our dealer network and know that together we will work tirelessly to deliver a consistent service experience throughout the region.”

The ATG service and support network includes a program that brings factory-authorized technicians to customer sites to perform warrantied repair work, on-call emergency roadside assistance 24/7/365 and access to the largest parts network in New England supported by a fleet of 30 vehicles that provide daily delivery service.

Freightliner Trucks customers will benefit from the same professional and consistent care that New Hampshire’s Western Star owners have enjoyed since 1995, all delivered by certified technicians, parts professionals and trained sales teams. ATG will provide seamless billing services to enhance support for customers that travel within its dealer network. The acquisition also expands access to service, parts and support for customers traveling across New Hampshire, and furthers ATG’s vision to establish a service network to support heavy-duty truck customers on every major route in New England.

Both facilities in Manchester and Lebanon are fully operational and customers are welcome to call or visit for immediate service in all departments.

About Advantage Truck Group

Advantage Truck Group (ATG) is the largest Daimler Trucks North America (DTNA) dealer network in New England, focused on providing a superior customer support and service experience. Headquartered in Shrewsbury, Massachusetts, the comprehensive sales and service network supports a wide range of commercial and municipal vehicle applications, fleets and owner-operators, and offers the largest on-highway truck parts network in New England. ATG has eight locations, with dealers that specialize in both Western Star and Freightliner Trucks operating in Shrewsbury and Westfield Massachusetts, Lebanon, Seabrook and Manchester New Hampshire, and Westminster, Vermont, and dealers that focus on Western Star at the McDevitt Trucks Inc. locations in Lancaster and Manchester New Hampshire. For more information about Advantage Truck Group, go to